It doesn’t matter the business you own, the position you hold or even the products or services you sell, the fact is, the business, position and the products and services are not about you. That may be hard to swallow but it’s a fact.

For all types of businesses, it’s all about the customer. Their wants and needs. Their opinions. Without customers, there is no business. So, everything you plan, everything you do should be customer focused.

But even with all this, customers won’t just flock to a business without reason. They need to be motivated to visit, to follow, to buy and to return. This is done by creating relationships with your leads and customers.

To build a trusting relationship with your audience, you need to educate, entertain, encourage and most of all, inspire them. When you connect with them on a personal level and show them that you understand where they are and where they want to go, it builds trust. To further strengthen this trust, you need to show them you care. You have to be enthusiastic. You have to give them hope, get them motivated, and inspire them to keep moving forward.

By using motivational content to inspire your audience, you can get them to opt-in to your list, buy your products and services, and the products and services you recommend. Creating social viral content that is inspiring and motivational will help you quickly grow your following which in turn grows your lists and increases sales.