The business world has mastered the art of using social media to market brands, and social media outfits fully support the trend. As a matter of fact, right now, businesses are working on ways to market themselves through Facebook Stories, a new app from the popular social media giant. With this feature, users can upload photos or videos that can last for 24 hours.

The new feature will also be available to Facebook users on mobile and desktop based on Pages they follow or Like under the Stories section of their accounts. With that in mind, here is a look at how business can benefit from Facebook Stories. The broad compatibility is actually what makes Stories so important for businesses.