Most businesses spend too much time trying to gain new customers and fail to recognize the immense goldmine that they have on their existing customers. The fact is that the people most likely to buy from you are those people who have already bought from you. That’s why backend marketing can help to boost your profits, even when new customers are few and far between. As a strategy to survive and thrive in a recession, it’s hard to beat backend marketing.

Grab this guide to discover to find out how you can increase your profits.